中国燃油车魅力指数上扬 自主品牌亮眼

Core Insights - The 2025 China Automotive Product Appeal Index, released by J.D. Power, shows a significant increase in the appeal of fuel vehicles, with an overall score of 751, up 14 points from 2024, marking the largest increase since the new research platform was adopted in 2020 [1] - Key factors contributing to this increase include improvements in fuel economy (+17 points), entry/exit experience (+13 points), exterior design (+12 points), interior quality (+12 points), and features and start-up experience (+12 points) [1] - Domestic brands in the traditional energy vehicle market have shown notable improvement, scoring 745 points, an increase of 32 points, which, along with mainstream brands' 11-point increase, has driven the overall industry score higher [1] Industry Trends - The significant growth in the fuel vehicle appeal index indicates that traditional fuel vehicles still possess strong competitiveness and potential for improvement, particularly in fuel efficiency, attractive design, and competitive pricing compared to similar new energy vehicles [1] - The enhancement of intelligent features in fuel vehicles remains a challenge for manufacturers, with a focus on ensuring the stability and responsiveness of technology configurations, such as smart voice assistants, being a priority [2] - The market's vitality is driven by diverse competition, and continuous innovation in technology is essential for manufacturers to launch more appealing fuel vehicle products [2]