Zheng Quan Shi Bao·2025-08-19 22:17Group 1: Financial Performance - In the first half of 2025, the company's revenue reached 13.876 billion yuan, a year-on-year increase of 204.4% [1] - The company's pre-tax profit was 6.157 billion yuan, up 401.2% year-on-year [1] - The net profit attributable to shareholders was 4.574 billion yuan, reflecting a year-on-year growth of 396.5% [1] Group 2: International Expansion - The company's revenue from the Asia-Pacific region was 2.851 billion yuan, a year-on-year increase of 257.8% [1] - Revenue from the Americas reached 2.265 billion yuan, showing a remarkable growth of 1142.3% [1] - The company has established a presence in 37 countries, with physical stores in 18 countries including the US, UK, Canada, and New Zealand [2] Group 3: IP Strategy and Product Offering - The company has evolved from a single blind box manufacturer to an "IP full industry chain operator" [2] - In the first half of 2025, 13 artist IPs generated over 100 million yuan in revenue, with THE MONSTERS family leading at 4.814 billion yuan [2] - The company aims to expand its IP licensing globally, collaborating with various copyright holders from anime, games, and movies to enhance product offerings [3] Group 4: Retail and Marketing Strategy - The company added 40 offline stores, bringing the total to 571, and increased the number of robot stores by 105 to 2,597 [3] - The company is implementing differentiated online operations tailored to local market characteristics, utilizing platforms like Shopee and Amazon [3] - The company is actively engaging in content e-commerce by entering TikTok in multiple countries to attract younger consumers through creative live events [3]