智通财经网·2025-08-19 22:40Core Viewpoint - Xiaomi's Q2 financial report shows record high revenue and net profit, driven by strong performance in smartphones, IoT, and automotive sectors. Key investor concerns include the profitability of the automotive business, sustainability of high-end smartphone margins, and the potential of AI strategy to create new valuation narratives [1][5][12]. Financial Performance - Total revenue for Q2 reached 116 billion yuan, a year-on-year increase of 30.5%, marking the fifth consecutive quarter of record highs [5][12]. - Adjusted net profit for the quarter was 10.8 billion yuan, up 75% year-on-year, also a record high for three consecutive quarters [5][12]. - Gross margin improved to 22.5%, an increase of 1.8 percentage points year-on-year [5][12]. Automotive Business - Xiaomi's automotive business reported a reduced operating loss of 300 million yuan in Q2, with hopes of achieving monthly or quarterly profitability in the second half of the year [1][11]. - Vehicle deliveries reached 81,300 units in Q2, a 197.7% increase from the same period last year, contributing to a 233.9% surge in automotive revenue to 21.3 billion yuan [1][11]. - The company plans to enter the European electric vehicle market by 2027 [1][11]. Smartphone Business - Xiaomi aims to join the "200 million club" in global smartphone shipments within the next three to five years [1][11]. - Despite an increase in high-end smartphone sales, Q2 smartphone gross margin fell to 11.5% due to rising component costs and a slower new product release schedule [1][11][12]. - The company maintained a global smartphone market share of 14.7%, ranking third worldwide [12][13]. IoT and AI Strategy - The AI strategy is structured in three layers: large models, application layer, and transformation layer, aiming to create a closed-loop ecosystem of "people-vehicle-home" [2][12]. - IoT revenue reached 38.7 billion yuan in Q2, a 44.7% increase year-on-year, with a gross margin of 22.5% [12][13]. - The company emphasizes the importance of self-developed chips and AI technology as core competitive advantages [7][12]. Home Appliances - Revenue from smart home appliances reached a record high, growing 66.2% year-on-year, with air conditioning sales exceeding 5.4 million units, also showing over 60% growth [9][12]. - The company is focused on transforming traditional home appliances into smart products, leveraging user scenarios for innovation [9][10]. Market Position and Future Outlook - Xiaomi's strategy includes avoiding price wars and focusing on long-term market positioning rather than short-term rankings [3][11]. - The company is committed to continuous investment in core technologies and aims for sustainable growth across all business lines [11][15].