台湾观光业“旺季不旺” 多地酒店入住率不到五成

Group 1: Core Insights - Taiwan's tourism industry is experiencing a significant downturn during the peak summer season, with hotel occupancy rates in many areas falling below 50% [1] - The average hotel occupancy rate in Taichung's scenic areas was reported at over 30% in July, a sharp decline from approximately 80% in previous years [1] - Contributing factors to the market slump include weak domestic tourism demand, a lack of attractiveness in local attractions, and severe labor shortages in the tourism sector [1] Group 2: Statistical Data - The number of domestic tourists in Taiwan decreased to 78.8 million in the previous year, down from 79.8 million in 2023 and 79.9 million in 2019 [1] - Domestic tourism spending fell to NT$464.6 billion, a reduction of NT$30.8 billion compared to 2023 [1] - The estimated number of inbound travelers to Taiwan has been revised down to 9 million for this year, marking the second consecutive year that the target of 10 million foreign tourists has not been met [2] Group 3: Market Dynamics - The proportion of "pure tourism" foreign visitors is expected to drop to 65% in 2024, with the percentage of first-time visitors to Taiwan decreasing from 57% in 2019 to 46% in 2024 [2] - The appreciation of the New Taiwan Dollar is putting additional pressure on Taiwan's tourism industry by diminishing its price competitiveness for foreign tourists [2] - Despite the overall downturn, tourism in Kinmen is thriving, with over 1 million visitors recorded by the end of July, and a significant number of mainland tourists visiting for cultural experiences [2]