独家 | 追觅组建无人机团队：挖角大疆人才，靠“贴牌”抢市场？

Core Insights - The core viewpoint of the article is that the smart home appliance brand, Chasing, is expanding into the drone business, aiming to compete with established players like DJI by targeting the industrial drone market rather than the consumer market [2][5]. Company Expansion - Chasing is establishing a drone division with headquarters in Suzhou and a branch in Shenzhen, attracting talent from companies like DJI and Meituan [2][5]. - The company is focusing on an e-commerce model initially, planning to use "OEM" strategies to capture market share before developing its own technology [2][5]. - Job postings for various positions related to the drone project indicate a focus on B2B and B2G markets, suggesting a strategic shift towards industrial applications [2][3][5]. Competitive Landscape - Chasing's move into the drone sector is seen as a response to DJI's recent foray into the vacuum cleaner market, highlighting the competitive dynamics within the hardware industry [5][9]. - DJI currently holds a dominant market share of 70% to 85% globally, particularly in North America, Europe, and Asia, making it a formidable competitor for Chasing [7][9]. - The industrial drone market is viewed as having diverse opportunities, contrasting with the saturated consumer drone market [5][9]. Technological Development - Chasing's drone products will utilize a combination of laser radar and visual technology, indicating a focus on advanced technological integration [3]. - The founder of Chasing, Yu Hao, has a background in drone technology, having previously established a drone research base, which may provide a foundation for the new venture [2][7]. Market Challenges - Industry analysts express skepticism about Chasing's ability to penetrate the drone market without significant technological capabilities, especially given the competitive landscape [9]. - The article notes that while Chasing is expanding into new business areas, there are concerns about the effectiveness of their strategies and the potential for commercial success in the drone sector [7][9].