Core Viewpoint - The rise of "group broadcasting" as a new form of online live streaming has attracted many young people with promises of quick fame and high salaries, but the reality often reveals numerous pitfalls and exploitation within the industry [1][2]. Group Broadcasting Trends - Group broadcasting has gained popularity, showcasing a trend towards professionalism and quality, with participation from state-owned cultural institutions [2]. - However, the influx of various organizations has led to a mix of quality, with many using enticing recruitment phrases like "high salary" and "star-making" to lure inexperienced individuals into the industry [2]. Recruitment Practices - Many group broadcasting companies advertise "high salaries" but often hide significant traps behind these claims [3]. - Promises of "free training" are misleading, as many companies require upfront payments for training courses, which can cost hundreds of yuan, and impose fees for leaving the company [4]. - Contracts often contain vague terms regarding profit sharing and may include "unfair clauses" that impose hefty penalties for early termination [5]. Working Conditions - The workload for broadcasters is intense, often requiring long hours of live streaming, dance practice, makeup, and data analysis, leading to physical and mental exhaustion [6]. - The competitive nature of the industry places immense pressure on broadcasters, as those who receive more tips gain more exposure and income opportunities [6]. Regulatory Environment - Current regulations require live streaming platforms to ensure compliance with legal standards, but some companies exploit loopholes to gain an advantage [7]. - Instances of platforms allowing underage individuals to register for broadcasting accounts have been reported, highlighting a lack of enforcement [7]. - Some platforms have taken steps to address these issues, such as Douyin, which has removed numerous accounts for violating regulations and has implemented stricter management practices [8]. Industry Recommendations - Experts suggest that improving legal frameworks governing live streaming operations is essential to address the exploitation and misconduct within the industry [8]. - Potential entrants into the group broadcasting field are advised to carefully evaluate contracts and operational data before signing agreements to protect their rights [8].
新华视点丨“快速成名轻松高薪”?——揭开部分团播的“造星”陷阱
Xin Hua Wang·2025-08-20 00:23