追觅组建无人机团队：挖角大疆人才，靠「贴牌」抢市场？

Core Viewpoint - The news highlights the strategic move of Chasing Technology to enter the drone market, which is seen as a counteraction to DJI's recent expansion into the floor cleaning robot sector. Chasing Technology aims to focus on the industrial drone market rather than the consumer market, indicating a shift in their business strategy [1][2][6]. Company Strategy - Chasing Technology is expanding its drone business with a headquarters in Suzhou and a branch in Shenzhen, targeting the industrial market rather than the consumer market [2][5]. - The company is actively recruiting for various positions related to its drone project, indicating a serious commitment to this new venture [3][4]. - The initial operational model for Chasing's drone project is leaning towards e-commerce and "OEM" (original equipment manufacturer) strategies to capture market share [3][6]. Market Context - The drone market is highly competitive, with DJI holding a dominant position, capturing 70% to 85% of the global market share, particularly in North America, Europe, and Asia [6][8]. - The industrial application market for drones, including agriculture, surveying, and security, sees DJI with over 50% market share, making it a challenging environment for new entrants like Chasing Technology [6][8]. Industry Trends - The trend of hardware companies crossing into new sectors is becoming more prevalent, with companies like DJI and Yingstone Technology also expanding their product lines into drones [8]. - Analysts suggest that while Chasing's entry into the drone market is not inherently problematic, the lack of strong technical capabilities could pose significant challenges [8].