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研判2025!中国智能投顾行业产业链、行业现状及发展趋势分析:金融科技赋能普惠新生态,行业乘技术东风进入爆发期[图]
Chan Ye Xin Xi Wang·2025-08-20 01:27

Core Insights - The rapid development of financial technology has led to the rise of robo-advisors, with global assets under management reaching $1.80 trillion in 2024, a year-on-year increase of 31.16% [1][8] - Traditional advisory models are costly and rely heavily on individual advisors' expertise, making them less accessible to small and medium investors, while robo-advisors leverage AI and big data to provide automated, personalized investment strategies [1][8] - The Chinese market for robo-advisors is also growing, with assets under management projected to reach 190.29 billion yuan in 2024, reflecting a year-on-year growth of 35.09% [10] Industry Overview - Robo-advisors utilize big data analysis, quantitative models, and algorithms to provide tailored asset allocation suggestions based on individual risk and return preferences, automating the investment process [2] - The industry is categorized into three service models: fully automated, hybrid (human-machine), and human-led advisory [2] Industry Value Chain - The upstream of the robo-advisory industry includes resources such as chips, financial data, user data, computational power, storage, and machine learning algorithms [4] - The midstream focuses on the development and operation of robo-advisory platforms, while the downstream involves direct applications for individual and institutional investors [4] Market Dynamics - In 2024, the number of new individual investors in China reached 12.72 million, a growth of 7.04%, with total investors reaching 236 million, up 5.69% [6] - The Chinese capital market is enhancing its attractiveness through reforms and expanding cross-border investment channels, leading to a record net purchase of U.S. stocks exceeding 500 billion yuan [6] - Platforms like Ant Wealth and Tencent's investment services are leveraging technology to attract users, with Ant Wealth's "Help You Invest" service reaching over 50 million users and a 65% reinvestment rate [6] Key Companies - Ant Group's "Help You Invest" service has over 50 million users, with a 65% reinvestment rate, and a significant R&D investment of 234.5 billion yuan in 2024 [16] - Huatai Securities reported an asset management scale of 556.3 billion yuan in 2024, with a 17% year-on-year growth [16] - Traditional financial institutions are also entering the robo-advisory space, with platforms like "Mojo Smart Investment" from China Merchants Bank providing comprehensive wealth management services [14] Industry Trends - The industry is expected to undergo deeper intelligent upgrades driven by advancements in AI, big data, and blockchain technologies, enhancing the precision and personalization of investment advice [20] - Service models are becoming more diversified and personalized, catering to individual investor profiles and preferences [21][22] - Regulatory frameworks are anticipated to tighten, ensuring compliance and protecting investor interests, with a focus on risk control and data security [23]