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ChinaTravel持续升温 外国游客解锁沉浸式中国游
Yang Shi Xin Wen Ke Hu Duan·2025-08-20 01:26

Core Insights - The tourism industry in China is experiencing significant growth, with over 38 million foreign entries in the first half of the year, marking a 30.2% increase year-on-year [1] - The traditional group tours are being replaced by more personalized and immersive travel experiences, allowing tourists to engage with local culture and daily life [4][11] Group 1: Changing Tourism Trends - The number of visa-free foreign visitors reached 13.64 million, a 53.9% increase compared to the previous year [1] - Tourists are now opting for CityWalk experiences, which provide a more authentic interaction with local culture and history [11][28] - The shift from sightseeing to cultural immersion is evident, as tourists participate in local activities such as playing traditional games [4][11] Group 2: Innovative Tour Planning - Young tour planners like Sun Shuli and Qin Mao are creating unique itineraries that focus on local experiences and cultural exchanges [11][28] - Sun Shuli's CityWalk routes cover various neighborhoods in Beijing, allowing tourists to explore hidden gems and local stories [11] - Qin Mao's approach in Sichuan emphasizes personalized experiences, such as learning martial arts and engaging with local traditions [28][33] Group 3: Tourist Feedback - Tourists express a preference for immersive experiences over traditional sightseeing, highlighting the enjoyment of interacting with local life [17][19] - Feedback from tourists indicates a strong interest in understanding the daily lives of locals, rather than just visiting famous landmarks [15][19] - The positive reception of these new tourism formats suggests a growing demand for deeper cultural engagement [24][30]