Huan Qiu Wang·2025-08-20 01:34Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices reaching as high as 2800 yuan per gram, nearly double the daily gold price since 2025 [1][8] - Various gold products linked to popular IPs are experiencing significant price increases, with some items being sold at nearly double their original prices on secondary markets [4][7] Industry Trends - The overall gold consumption market is currently weak, but collaborations between gold brands and popular anime or gaming franchises are emerging as growth points for several jewelry brands [7] - Notable collaborations include a high-priced pure gold series from Old Fengxiang and Bandai Namco, which sold out quickly, and a gold pendant from Chow Tai Fook priced at 2800 yuan per gram, 2.76 times the daily gold price [7] Consumer Behavior - Young consumers are increasingly purchasing "pain gold" not only for its aesthetic appeal but also for its perceived value retention, as it combines emotional connection with collectible attributes [6][8] - A collector reported that the value of certain "pain gold" items has appreciated significantly, with one item originally priced at 880,000 yuan now exceeding 1 million yuan due to rising gold prices and limited availability [7][8]