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泡泡玛特回应产能问题:月产能是去年同期的十倍以上
Xin Lang Ke Ji·2025-08-20 02:37

Core Insights - Bubble Mart reported a significant increase in revenue and profit for the first half of 2025, with revenue reaching 13.88 billion yuan, a year-on-year growth of 204.4%, and adjusted net profit of 4.71 billion yuan, up 362.8% [1] - The company's gross margin improved to 70.3%, an increase of 6.3 percentage points compared to the previous year, marking multiple historical highs in various metrics [1] Group 1 - The production capacity for plush products reached 30 million units in August, which is ten times the capacity of the same period last year [1] - The company emphasizes a vertically integrated supply chain, ensuring that any directive or artistic idea is seamlessly communicated across thousands of production lines and a workforce of over 100,000 [1] - The company is focusing on lean production automation to enhance capacity and meet the growing demand from fans and consumers [1] Group 2 - The founder of Bubble Mart, Wang Ning, stated that the company aims to sell 10 million LABUBU units each month, indicating a demand that exceeds the current supply chain growth [2] - Wang Ning mentioned that production capacity is being increased monthly, with a doubling of capacity from the previous month, although strict quality control limits the extent of this increase [2]