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泡泡玛特(09992)供应链负责人袁俊杰:毛绒产能同比提升10倍,8月产能突破3000万只
智通财经网·2025-08-20 02:49

Core Insights - The core viewpoint of the article highlights the significant growth and success of Pop Mart's plush toy category, driven by advanced supply chain management and innovative manufacturing processes [1] Group 1: Company Performance - Pop Mart's plush toy category has become a blockbuster product, with production capacity increasing tenfold year-on-year, reaching over 30 million units in August [1] - In the first half of 2023, Pop Mart's plush category generated revenue of 6.14 billion yuan, reflecting a staggering year-on-year growth of 1276.2% [1] Group 2: Supply Chain and Innovation - The company attributes its success to a 3A supply chain, which focuses on developing new materials and processes to continuously enhance quality management standards [1] - In collaboration with Guangzhou Customs and other institutions, Pop Mart has established relevant standards for trendy toys and related products in the first half of this year [1]