Core Insights - The online retail volume of smart devices in Chinese living rooms is projected to reach 35.231 million units in the first half of 2025, representing a year-on-year increase of 8.4% [1] - The total retail sales value is expected to hit 52.98 billion yuan, reflecting a year-on-year growth of 12.2% [1] Market Performance - Demand for large-screen devices, specifically smart projectors and smart TVs, is currently weak [1] - The VR market is experiencing sluggish consumption due to technological limitations and a lack of content, while AR products have shown significant improvements in portability, practicality, and cost-effectiveness [1] - The AR market is led by companies such as Thunder Innovation, XREAL, Starry Sky Meizu, VITURE, and Rokid [1] Product Launches - Xiaomi has officially launched its highly anticipated AI glasses on June 26, with the electrochromic model selling out quickly, and projected sales for 2025 are estimated at 300,000 units [1]
2025上半年AR智能眼镜出货量显著：雷鸟创新、XREAL、星纪魅族前三
Feng Huang Wang·2025-08-20 02:50