以科技美学重塑生活！苏宁易购818智能家电销售占比超50%

Group 1 - The home appliance market is entering a new structural upgrade cycle driven by the rise of quality and personalized consumption, with sales of smart home appliances increasing by 72% year-on-year and high-end appliances over 10,000 yuan growing by 86% [2] - The back-to-school season combined with the 818 promotion has led to significant sales increases in 3C products, with laptops, tablets, and smartwatches seeing year-on-year growth of 184%, 129%, and 94% respectively [2] - Suining Yigou's initiatives, including supply upgrades and expanded scenarios, aim to provide cutting-edge home solutions, marking this year as the "Year of Smart Home Appliance Popularization" [2] Group 2 - Smart appliances are becoming popular choices for consumers due to their ability to simplify household tasks and enhance life quality, with over 50% of all smart product sales during the 818 period [4] - Specific smart products saw significant sales growth, including smart kitchen hoods with a 59% increase, smart air conditioners with an 85% increase, and large-capacity smart refrigerators with a 149% increase [4] Group 3 - As health awareness rises, consumers are increasingly focused on features like sterilization and purification in appliances, with sales of water purifiers growing by 297%, dryers with sterilization functions increasing by 147%, and fresh air conditioners rising by 136% [6] - The trend towards integrated home appliances is evident, with embedded refrigerators and washing machines accounting for over 90% of sales, and embedded micro-steaming ovens growing by 129% [6] Group 4 - Suining Yigou is accelerating its layout of Suning Max stores in core urban areas, which has led to a 43% year-on-year sales increase during the 818 period, with significant growth in computers, air conditioners, and kitchen appliances [8] - High-performance gaming laptops saw a 251% increase, embedded kitchen appliances grew by 186%, and large-capacity dishwashers increased by 184% [8]