“中国线上消费品牌指数”二季度持续增长

Core Insights - The "China Online Consumption Brand Index" (CBI) and related indices show a continued growth in online consumer brand engagement, with the CBI rising from 63.38 in Q1 2025 to 65.17 in Q2 2025, indicating a strengthening trend towards purchasing quality brand products [1] Group 1 - The increase in the CBI reflects a growing consumer preference for quality brands over low-cost alternatives, particularly during major shopping events like the 618 and Double 11 festivals [1] - E-commerce platforms are becoming crucial for brand management and quality consumption, with promotional activities playing a significant role in influencing consumer choices [1]