Nokia and Netplus deliver advanced IPTV services for enhanced customer experience in India

Core Insights - Nokia has partnered with Netplus to deploy advanced 400G routing technology and software-defined access network (SDAN) to enhance high-speed broadband and IPTV services in India, particularly in Punjab and other cities [1][9] - The deployment aims to transition subscribers from traditional linear TV to on-demand IPTV services, supporting high-bandwidth applications like e-commerce and digital classrooms [2][3] - The new network architecture is designed for improved service performance, energy efficiency, and long-term scalability, benefiting nearly two million users [1][4][5] Company Developments - Netplus is leveraging Nokia's 7250 Interconnect Routers and 7750 Service Router for broadband aggregation and gateway functionality, ensuring a future-proof architecture [3][6] - The collaboration emphasizes the commitment to building next-generation digital infrastructure in northern India, enhancing customer experience and operational efficiency [5][6] - Nokia's solutions are positioned to support data-intensive applications, ensuring network reliability and reduced energy costs for Netplus [6][9] Industry Context - The Indian ISP market is experiencing a rapid shift in consumer demand for on-demand video, online gaming, and educational services, necessitating network upgrades for performance and sustainability [3] - The deployment of energy-efficient components across all network layers contributes to lower operating costs and supports sustainable growth in the industry [2][3]