Nan Fang Du Shi Bao·2025-08-20 04:20Core Insights - In the first half of 2025, Pop Mart reported a revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8%, surpassing the total figures for the entire year of 2024 [1][4][6] Revenue and Profit Performance - The revenue and net profit for the first half of 2025 exceeded the total for the entire year of 2024, which were 13.04 billion yuan and 3.4 billion yuan respectively [6] - The gross margin for the first half of 2025 was 70.3%, an increase of 6.3 percentage points year-on-year, while the adjusted net profit margin was 33.9%, up 11.6 percentage points [4] IP Performance - The LABUBU IP achieved significant success, with THE MONSTERS generating 4.81 billion yuan in revenue, accounting for one-third of total revenue and showing a year-on-year growth of 668% [9] - Five major IPs, including THE MONSTERS, MOLLY, SKULLPANDA, CRYBABY, and DIMOO, each generated over 1 billion yuan in revenue [7] Regional Performance - Revenue from the Americas increased by over 10 times, reaching 2.26 billion yuan, while the Asia-Pacific region saw a revenue increase of 257.8% to 2.85 billion yuan [12][13] - The company opened its first stores in key locations such as Cambridge, UK, and Bali, Indonesia, expanding its global footprint to 571 stores across 18 countries [13][15] Online and Offline Sales - Online sales in China reached 2.94 billion yuan, a year-on-year increase of 212.2%, with significant contributions from various e-commerce platforms [25] - The company’s membership base grew from 46.08 million at the end of 2024 to 59.12 million by June 30, 2025, with members contributing 91.2% of sales [27]