Xin Lang Cai Jing·2025-08-20 04:30Market Performance - The real estate index increased by 3.9% during the 33rd week, ranking 6th among 31 primary industry sectors [1] Policy Developments - Tianjin announced that depositors can withdraw their housing provident fund to pay for the down payment of existing homes [2] - Guangzhou issued guidelines for rural housing construction management, clarifying the "one household, one residence" standard [2] - Fuzhou introduced 16 supportive policies for real estate project development, focusing on streamlining planning approvals and optimizing project management [2] - Changsha County released ten measures to promote a stable and healthy real estate market, aimed at boosting housing consumption and investment confidence [2] - Hainan adjusted its regulatory policies to encourage the use of "purchase instead of construction" for resident relocation in areas with high housing inventory [2] Company Updates - China Jinmao reported a single-month sales amount of 8.46 billion RMB for July 2025, with cumulative sales of 61.807 billion RMB from January to July [3] - China Resources Land acquired three land parcels in July 2025, with a total floor area of approximately 272,100 square meters and a total consideration of 1.55 billion RMB [3] - China Merchants Shekou and China Resources jointly won a land bid in Shenzhen for 8.64 billion RMB, with a premium rate of 34.81% [3] Sales Data - New home transactions decreased by 2% week-on-week, while second-hand home transactions increased by 2% [4] - In the 33rd week, 20 cities recorded a total transaction area of 1.4 million square meters for new homes, with a year-to-date cumulative transaction area of 63.8 million square meters, down 8% year-on-year [4] - Second-hand home transactions in 11 cities reached 1.73 million square meters in the 33rd week, with a year-to-date cumulative area of 64.13 million square meters, up 13% year-on-year [4] Investment Strategy - The demand for new homes and land in core cities is driven by quality supply, but this may pressure old inventory and second-hand home sales [4] - Effective policies are crucial, with expectations for further progress in urban village renovations and land reserves [4] - Second-hand home prices may serve as an indicator for the real estate market bottoming out, with new homes having premium potential based on quality [4] - Recommended focus on companies with strong product moats, stable rental income from quality commercial real estate, and stock brokerage services in the second-hand home market, including Greentown China, China Resources Land, Swire Properties, China Resources Mixc Life, and Beike-W [4]