

Core Insights - The company is optimistic about the expansion of its IP-related businesses, including accessories, theme parks, and digital entertainment [1] - The founder announced significant upgrades to the theme park, with a new version expected to launch next year, and reported that visitor numbers and revenue for the theme park have already surpassed the total for the previous year [1][3] Financial Performance - For the first half of the year, the company reported revenue of 13.88 billion, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion, up 362.8% [3] - The gross margin improved to 70.3%, an increase of 6.3 percentage points compared to the same period last year [3] - The company aims for approximately 20 billion in revenue this year, with a possibility of reaching 30 billion [3] Product Development - The company plans to be cautious with the development of the popular "LABUBU" product line to avoid overexploitation of the IP [3] - A Mini version of LABUBU is set to be released soon, expanding its usage scenarios [3] Strategic Focus - The company will continue to emphasize its dual strategies of globalization and group-oriented development, particularly focusing on IP as a core element [3]