活力中国调研行｜创意汇聚 让更多晋江“鞋”走向世界

Core Viewpoint - The establishment of the Fujian Jinjiang Sports Fashion (Global) Innovation Center aims to enhance innovation and support the growth of small and medium-sized enterprises in the sportswear and footwear industry, facilitating their global expansion [1][18]. Group 1: Innovation and Resources - Jinjiang produces one in five pairs of sports shoes and one in five swimsuits globally, making it a fertile ground for creativity [1]. - The Innovation Center integrates design resources and provides a platform for interaction among design talent from various enterprises [3][5]. - It houses over 30 designer studios and has attracted numerous renowned designers and local R&D institutions [5][15]. Group 2: Services and Support - The center offers 144 services, including trend research, talent training, and creative promotion, and hosts various industry events [5][18]. - It features multiple specialized spaces, such as an IP empowerment center, AI design center, and a 3D digital sample room, enhancing the design and manufacturing process [7][12]. - The center has gathered data from 1.27 million designers, providing insights into global trends and facilitating access to high-quality materials [6][13]. Group 3: Market Expansion and Trade - The Jinjiang International Shoe and Textile City has an annual transaction volume of 49.5 billion yuan, with over 60.4% from foreign trade, positioning it as the largest shoe material market globally [18]. - The Innovation Center serves as a core engine for enhancing foreign trade quality and efficiency, integrating various industry resources [18][21]. - Future plans include establishing overseas warehouses and enhancing digital capabilities to support the global expansion of Jinjiang's textile and apparel industry [21].