The rise of "Speed Laundering" - Electrolux report reveals convenience reshaping wash and drying habits across Europe
Prnewswire·2025-08-20 06:10
STOCKHOLM, Aug. 20, 2025 /PRNewswire/ -- New study reveals surprising trade-offs, knowledge gaps, and opportunities for time-saving solutions to increase clothing life and to help close the gap between good intention and action. A new report from Electrolux, published today, reveals the growing dominance of "speed laundering" in Europe, driven by busy lifestyles, flexible working and a rising demand for convenience. The study exposes how consumers are prioritizing faster laundry cycles, the trade-offs they' ...