Zheng Quan Shi Bao Wang·2025-08-20 06:37Group 1 - The Ministry of Finance, the central bank, and the financial regulatory authority have jointly issued a policy to support personal consumption loans with fiscal subsidies, covering key consumption areas such as home automobiles, elderly care, education, cultural tourism, home decoration, electronic products, and healthcare [1] - Data from the Ministry of Culture and Tourism indicates that by the first half of 2025, domestic tourist trips are expected to reach 3.285 billion, a year-on-year increase of 20.6%, with tourism spending projected at 3.15 trillion yuan, up 15.2% [1] - The railway summer transportation has sent 616 million passengers, reflecting a 4% year-on-year growth, with capacity expansion providing solid support for peak season [1] Group 2 - Zhonghang Securities believes that financial support will resonate with the quality transformation of demand structure, driving short-term tourism consumption and providing dual guarantees of funding and demand for the long-term stability and expansion of the cultural tourism industry [2] - The fiscal subsidy policy significantly reduces the financial cost of large travel and related consumption for residents, and combined with the summer peak season demand release and diverse business innovations, the industry's prosperity is expected to continue to rise [2] - Short-term scenarios such as summer vacations, family trips, and red-themed educational tours are likely to drive unexpected increases in visitor flow and revenue for scenic spots and hotels [2]