Bei Jing Ri Bao Ke Hu Duan·2025-08-20 06:53Core Viewpoint - The recent product launches by Pop Mart, including the MOKOKO plush keychain and the Starry Person series, have led to significant price speculation on second-hand platforms, with prices soaring well above the official retail prices. Group 1: Product Launch and Market Reaction - The MOKOKO plush keychain, priced at 199 yuan, is being resold for as high as 800 yuan on second-hand platforms [8] - Another product, the Starry Person Dream Meteorological Bureau series blind box, has an official price of 474 yuan but is listed around 900 yuan by multiple sellers [8] - A collaboration blind box with singer Zhou Shen, originally priced at 129 yuan, has over 120,000 items added to carts, with resale prices reaching 200 yuan for regular versions and 1688 yuan for hidden versions [9][11] Group 2: Company Financial Performance - Pop Mart's half-year report for 2025 shows revenue of 13.88 billion yuan, a year-on-year increase of 204.4%, and an adjusted net profit of 4.71 billion yuan, up 362.8% [11] - The gross margin for the first half of 2025 is reported at 70.3%, an increase of 6.3 percentage points compared to the previous year [11] - Plush toy revenue reached 6.14 billion yuan, accounting for 44.2% of total revenue, surpassing the sales of figurines for the first time [11] Group 3: Future Outlook and Strategy - The CEO of Pop Mart, Wang Ning, expressed optimism about achieving a revenue target of 20 billion yuan for the year, suggesting that 30 billion yuan could be easily attainable [11] - Wang Ning also highlighted the potential for the LABUBU brand to evolve into a world-class IP, indicating a focus on diverse product development while maintaining a controlled approach [12]