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东吴证券:维持洋河股份“买入”评级,报表持续出清,关注营销变革
Xin Lang Cai Jing·2025-08-20 06:52

Core Viewpoint - The report from Dongwu Securities highlights that Yanghe Brewery's financial statements are showing significant improvement, with a focus on marketing transformation in response to the challenging environment in the liquor industry [1] Industry Summary - The liquor industry continues to face pressure, with a trend of increasing competition and market concentration [1] - The industry is experiencing a further differentiation trend, indicating a shift in market dynamics [1] Company Summary - Yanghe Brewery is adapting to the current market conditions by adjusting its operational pace, focusing on key products and markets with a strategy aimed at inventory reduction and sales promotion [1] - The company has introduced the seventh generation of its Hai Zhi Lan and Gao Xian light bottle wines, actively pursuing operational changes [1] - The dynamic dividend yield for Yanghe Brewery has reached 6.7%, positioning the company for both offensive and defensive strategies, maintaining a "buy" rating [1]