2025上海书展收官，“阅读+”推动书香气和烟火气“双向奔赴”

Core Insights - The 2025 Shanghai Book Fair adopted an innovative "dual main venue + X + N" exhibition model, attracting 371 publishing units and showcasing 160,000 book titles, significantly boosting reading engagement in Shanghai [1] - The event recorded over 382,000 visitors, a year-on-year increase of 28.4%, with total book sales reaching 64.72 million yuan, up 31.6%, and cultural product sales soaring to 10.17 million yuan, a 100.1% increase [1][2] Group 1 - The book fair featured a diverse array of activities, including the first full lineup of the "Old Books, New Knowledge" pilot program from eight provinces, promoting both industry exchange and public sales [1] - Twenty brand bookstores from the Yangtze River Delta region participated for the first time, enhancing the event's industry chain and fostering closer ties between bookstores, publishers, and cultural brands [1] Group 2 - The event emphasized the "Reading +" concept, linking cultural activities with tourism and commerce, effectively driving consumer engagement through cultural empowerment [2] - The introduction of the "Yuejie Night Market" provided new evening cultural leisure options for visitors, enhancing the overall experience and connecting local businesses with the book fair [2] - Data analysis indicated that the dual main venue activities generated approximately 181 million yuan in direct consumption across dining, retail, accommodation, transportation, and other services [2]