自贡“盐龙灯” 走出国际范

Core Insights - The article highlights the expansion of the Zigong Lantern Festival internationally, with over 70 sets of lanterns shipped to the Netherlands and plans for exhibitions in more than 30 countries including the UK, Germany, and the USA [1][2] - Zigong aims to enhance its cultural tourism brand, leveraging its unique heritage and attractions to draw more visitors and boost the local economy [2][3] Group 1: International Expansion - Zigong has organized 51 overseas lantern exhibitions in the first half of the year, with plans for more events starting in November [1] - The city has a significant market share in the lantern exhibition sector, holding 85% domestically and 92% internationally [2] Group 2: Cultural Tourism Development - The city is focusing on building its "Salt Dragon Lantern" cultural tourism brand, aiming to create new consumption scenarios and enhance visitor experiences [2][3] - Recent tourist influxes have seen nearly 500,000 visitors to 17 A-level scenic spots since July, indicating a growing interest in cultural tourism [1][2] Group 3: Infrastructure and Events - The renovation of the old street commercial tourism integration project has begun, which will stimulate the development of dining, accommodation, and cultural industries [3] - Upcoming events, such as the concert by singer Zhang Shaohan, are part of a strategy to combine entertainment with tourism to drive visitor spending [3] Group 4: Educational and Cultural Initiatives - The Zigong Dinosaur Museum is undergoing renovations to enhance its educational offerings, including a new area for scientific research and public engagement [4] - The museum aims to create a global platform for paleontological education, attracting international visitors and promoting cultural exchange [4] Group 5: Cultural Trade and Export - Zigong is positioning itself as a cultural export base, facilitating the integration of cultural trade with tourism through various initiatives [5] - Plans include international lantern festivals and participation in trade fairs to promote cultural products and heritage skills abroad [5]