Feng Huang Wang·2025-08-20 07:49Core Insights - Li Auto officially announced the delivery of its family-oriented six-seat electric SUV, the Li Xiang i8, starting today [1] - The delivery process has been initiated in 44 cities across the country [1] - A notable user insight shared by the founder indicates a shift in decision-making dynamics, with female users becoming the core influencers for the i8 model, contrasting with the male-dominated decision-making for the L series [1] Product Positioning - The Li Xiang i8 is positioned as a family six-seat pure electric SUV, with a starting price of 339,800 yuan [1] - The company aims to deliver over 8,000 new vehicles by the end of September and is collaborating with supply chain partners to achieve a monthly delivery target of 10,000 units [1] - The design philosophy of the i8 focuses on creating a "home-like" feel, integrating luxury and relaxation [1] Brand Philosophy - Li Auto acknowledged and embraced the common user sentiment described as "meat buried in rice," which reflects the brand's consistent product philosophy [1]