

Group 1 - The event "2025 West P Conference - JD Health Special Session" focused on how precise marketing can drive efficient growth in the health industry amidst multiple market challenges [2] - In the first half of 2025, China's internet advertising market reached 359.85 billion yuan, indicating a rapidly changing digital marketing landscape [2] - JD Health has surpassed 200 million annual active users, leveraging deep insights into user needs to support precise marketing efforts [2] Group 2 - JD Health is enhancing supply, channel construction, and marketing conversion to meet market demands, focusing on "full category coverage + new specialty drug launches" [2] - The company employs a "B2C + O2O + offline collaboration" model to improve channel reach and service efficiency [2] - JD Health collaborates with various platforms like Tencent Ads and Kuaishou to launch a brand-wide growth plan, integrating resources for comprehensive digital marketing support [3] Group 3 - The growth of the health industry is not limited to a single dimension, and JD Health aims to provide full-link support for health brands to achieve sustainable and high-quality growth [3]