Zhong Jin Zai Xian·2025-08-20 08:12Core Insights - The event "2025 West China Conference" focused on how precise marketing can drive efficient growth in the health industry amidst multiple market challenges [1] - The Chinese internet advertising market reached 359.85 billion in the first half of 2025, indicating a rapidly evolving digital marketing landscape [1] - There is a significant shift in user health demands from "treatment" to "prevention and lifestyle improvement," creating substantial growth opportunities for the industry [1] Group 1: Marketing Strategies - JD Health has surpassed 200 million annual active users, leveraging deep insights into user needs to support precise marketing [1] - The company is enhancing supply, channel construction, and marketing conversion to meet market demands [1] - JD Health employs a "B2C + O2O + offline collaboration" model to improve channel reach and service efficiency [1] Group 2: Case Studies and Collaborations - Beijing Tongrentang's collaboration with JD Health resulted in over 2.3 billion exposures and a sales increase of over 700% within 28 hours during a marketing campaign [2] - The launch of the second-generation Sannuo dynamic blood glucose meter on JD Health achieved sales of over 5,000 units in two hours, showcasing effective targeted marketing strategies [2] Group 3: Digital Marketing Initiatives - JD Health has initiated a brand-wide growth plan in collaboration with various digital platforms, integrating resources for comprehensive digital marketing support [3] - The focus is on meeting the personalized and diverse medical consumption needs of users through full-scale digital marketing [3] Group 4: Industry Growth Perspective - JD Health aims to provide comprehensive support for health brands through a full-link approach, ensuring sustainable and high-quality growth [5] - The company emphasizes the importance of a multi-dimensional approach to growth in the health industry, covering user needs, online and offline traffic, and supply chain processes [5]