Performance Overview - In H1 2025, the company achieved operating revenue of 1.737 billion, a year-on-year increase of 59.95% [1] - The net profit attributable to shareholders was 144 million, up 8.81% year-on-year [1] - The non-deducted net profit attributable to shareholders was 116 million, a decline of 7.47% year-on-year [1] - The adjusted net profit, excluding exchange losses and share-based payments, was 162 million, an increase of 15.46% year-on-year [1] - The company’s overseas revenue reached 1.435 billion, growing 54.72% year-on-year, accounting for 82.64% of total revenue [1] - Domestic revenue was 301 million, up 90.59% year-on-year, contributing 17.36% to total revenue [1] - Performance in advertising revenue showed significant growth, with effect advertising revenue reaching 1.678 billion, a 60.20% increase year-on-year, making up 96.62% of total revenue [1] - E-commerce client revenue surged by 102.22% to 544 million, representing 31.34% of total revenue [1] AI and Technology Advancements - The company significantly improved advertising creative generation efficiency and reduced inference costs through the private deployment of the DeepSeek-R1 model [2] - AI-driven programmatic advertising prediction algorithms saw a sevenfold increase in inference efficiency, with total task execution time reduced by over 30% and computing resource costs lowered by approximately 25% [2] - The company established a comprehensive big data platform for tracking advertising performance, which includes features for data mining, analysis, and real-time ROI monitoring [2] Strategic Partnerships and Solutions - The company became the first-level e-commerce agent for AppLovin in Greater China, enhancing capabilities in user behavior analysis and advertising optimization [3] - The AI Drive 2.0 smart marketing solution was launched, focusing on creating an automated marketing AI ecosystem that integrates creative generation, intelligent management, and product insight analysis [3] Profit Forecast - The company is actively expanding new client segments and media resources, leading to a downward adjustment in profit forecasts [4] - Expected net profits for 2025, 2026, and 2027 are projected at 253 million, 293 million, and 321 million respectively, with corresponding PE ratios of 59.8, 51.5, and 47.1 [4]
易点天下(301171)：效果广告收入高增 AI程序化广告推理效率显著提升