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淡季韧性凸显 7月国内乘用车市场销量分析

Core Insights - The domestic passenger car market in July showed resilience during the traditional off-season, with several key indicators reaching historical highs, including retail sales of 1.837 million units, a year-on-year increase of 6.9% but a month-on-month decrease of 11.9% [1] Sales Performance - In July, the retail sales breakdown by vehicle type included: - Sedans: 841,000 units, up 6.4% year-on-year, down 11.4% month-on-month - SUVs: 908,000 units, up 7.5% year-on-year, down 12.7% month-on-month - MPVs: 89,000 units, up 6.7% year-on-year, down 7.7% month-on-month - New Energy Vehicles (NEVs): 986,000 units, up 12.0% year-on-year, down 11.3% month-on-month [2] Brand Dynamics - Domestic brands continued to gain market share, with retail sales reaching 1.21 million units, a 14% year-on-year increase, capturing 65.9% of the market share, up 4 percentage points year-on-year. Mainstream joint venture brands sold 450,000 units, a 1% increase year-on-year [3] - BYD maintained its position as the top seller with 274,644 units sold in July, despite an 11.9% year-on-year decline. The company demonstrated strong resilience through technological barriers, overseas expansion, and product iteration [4][5] - Geely ranked second with 202,447 units sold, achieving a remarkable 71% year-on-year growth, driven by its "oil-electric synergy" strategy [5] Competitive Landscape - The top five manufacturers in July included: - BYD: 274,644 units, -22.0% month-on-month, -11.9% year-on-year - Geely: 202,447 units, +3.3% month-on-month, +71.0% year-on-year - FAW-Volkswagen: 110,882 units, -22.4% month-on-month, -2.9% year-on-year - Changan: 108,502 units, -16.7% month-on-month, +26.9% year-on-year - Chery: 102,544 units, -10.1% month-on-month, +4.6% year-on-year [5][7] New Energy Vehicle Market - The new energy vehicle market in July saw retail sales of 987,000 units, a 12.0% year-on-year increase but an 11.2% month-on-month decline. BYD led the market with 274,644 units sold, holding a 27.8% market share [16][17] - Geely's new energy vehicle sales reached 121,385 units, a significant 112.1% year-on-year increase, supported by its three major brands [16] Future Outlook - The upcoming Chengdu Auto Show at the end of August is expected to be a significant driver for market demand, showcasing new products from various manufacturers [22]