Core Insights - Baidu's AI Cloud business showed strong revenue growth, helping to offset pressures in its online marketing segment, with a focus on AI transformation for long-term growth [2][3] - Baidu Core's non-online marketing revenue surpassed RMB 10 billion for the first time, achieving a 34% year-over-year increase, indicating a more balanced revenue mix [2][3] Financial Highlights - Total revenues for Q2 2025 were RMB 32.7 billion ($4.57 billion), a decrease of 4% year-over-year [7] - Operating income was RMB 3.3 billion ($457 million), with a significant year-over-year decline of 45% [9] - Net income attributable to Baidu was RMB 7.3 billion ($1.02 billion), reflecting a 33% increase year-over-year [12] - Diluted earnings per ADS were RMB 20.35 ($2.84), down 6% from the previous quarter [12] - Adjusted EBITDA was RMB 6.5 billion ($906 million), with an adjusted EBITDA margin of 20% [13] Operational Highlights - Over 50% of mobile search result pages contained AI-generated content by the end of June 2025, up from 35% in April [5] - Apollo Go, Baidu's autonomous ride-hailing service, provided over 2.2 million fully driverless rides in Q2 2025, marking a 148% year-over-year increase [6] - Baidu AI Cloud was ranked as the No.1 AI cloud provider for the sixth consecutive year according to IDC's report [6] Investment and Cash Flow - Baidu returned US$677 million to shareholders since the beginning of Q1 2025, totaling US$2.3 billion under the 2023 share repurchase program [6] - As of June 30, 2025, Baidu's cash, cash equivalents, and short-term investments totaled RMB 124.2 billion ($17.34 billion) [14] - Free cash flow was negative RMB 4.7 billion (negative $653 million), primarily due to increased investments in AI [14]
Baidu Announces Second Quarter 2025 Results