辣椒产业高质量发展研讨会在遵义举行

Core Viewpoint - The seminar on the high-quality development of the chili industry in Guizhou aims to promote the transformation and upgrading of the industry by focusing on brand and channel development, as well as innovative consumption scenarios [1] Industry Development - The chili industry in China has been experiencing rapid growth, with Guizhou province projected to have a planting area of 5.04 million acres and a production of 7.29 million tons in 2024, generating a value of 28.8 billion yuan [1] - Zunyi city, a key area for chili production in Guizhou, maintains a stable planting area of over 2 million acres [1] - The industry is at a critical stage of transformation, facing opportunities and challenges from policy support, market demand, technological innovation, and global competition [1] Brand and Marketing Strategies - Experts suggest that Guizhou's chili industry should focus on five aspects for brand enhancement: transitioning from raw material suppliers to brand operators, innovating product categories, creating consumption scenarios, elevating chili as a cultural symbol, and globalizing distribution channels [3] - The chili industry holds over 40% of the global market share, but faces challenges in brand marketing and channel development [4] Technological and Logistical Innovations - The importance of transportation efficiency in the agricultural product market is emphasized, with a call for smart logistics to enhance the chili industry's supply chain from farm to table [5] - The use of digital tools, such as proprietary apps for logistics, is highlighted as a means to improve the transportation of Guizhou chili [5] Collaborative Efforts and Policy Support - The seminar included discussions on strengthening the role of chili enterprises, fostering collaboration between research institutions and companies, and addressing weak links in the chili industry chain through targeted policy support [7]