Qi Lu Wan Bao·2025-08-20 09:17Core Insights - The event marked the launch of the Yuan family vehicles, emphasizing the theme "Navigating Forward, Honoring 1.5 Million Passions" [1][3] - The Yuan UP 301KM Navigation model was introduced at a price of 74,800 yuan, targeting young consumers with vibrant travel options [1][3] Group 1: Event Highlights - The Yuan family has gained over 1.5 million users since its inception, showcasing its strong market presence and customer loyalty [3][10] - The launch event featured interactive activities, including a DIY skateboarding art session, enhancing guest engagement [5][12] - A dynamic dance performance marked the introduction of the new vehicle, creating an exciting atmosphere [7] Group 2: Product Features - The Yuan UP maintains the Dynasty aesthetic design, featuring a sleek body and futuristic elements such as a closed grille and sculptural lighting [8][14] - The vehicle is equipped with BYD's latest blade battery and efficient electric drive system, ensuring safety and performance [12][14] - The Yuan UP offers advanced features like voice interaction and a comprehensive vehicle ecosystem, catering to modern lifestyle needs [12][14] Group 3: Customer Engagement - The event included various purchase incentives such as trade-in subsidies and low-interest financing options, generating strong interest among attendees [17] - Media representatives praised the Yuan family for its design, safety, and intelligent features, reinforcing consumer trust [19] - The ceremony concluded with the delivery of vehicles to first-time owners, symbolizing the bond between the brand and its customers [21][23]