易点天下：程序化广告业务与AppLovin业务相似

Core Viewpoint - The company is leveraging its partnership with AppLovin to enhance its programmatic advertising business and expand market share in the e-commerce sector [2] Group 1 - The company's programmatic advertising business is similar to that of AppLovin, positioning it as AppLovin's first-level e-commerce agent in Greater China [2] - The partnership allows AppLovin to access more e-commerce clients through the company, while the company benefits from a rapid business expansion and market share growth via the agency model [2] - Technologically, the company is improving its programmatic algorithm capabilities by utilizing AppLovin's brand and resources, which also enhances the company's brand and programmatic advertising business [2]