Group 1: Market Overview - In June 2025, the domestic smartphone market shipped 22.598 million units, a year-on-year decline of 9.3%, with 5G smartphones accounting for 18.436 million units, down 16.7%, representing 81.6% of total shipments [1] - From January to June 2025, the total smartphone shipments reached 141 million units, a decrease of 3.9%, with 5G smartphones at 121 million units, down 3.0%, making up 85.5% of total shipments [1] Group 2: New Model Launches - In June 2025, there were 36 new smartphone models launched, an increase of 28.6%, with 8 of them being 5G models, a decline of 38.5%, representing 22.2% of new launches [2] - From January to June 2025, 238 new smartphone models were introduced, a growth of 10.2%, with 103 being 5G models, down 14.2%, accounting for 43.3% of new launches [2] Group 3: Brand Composition - In June 2025, domestic brands shipped 20.627 million units, a decline of 6.4%, representing 91.3% of total shipments, with 34 new models launched, up 21.4%, making up 94.4% of new launches [4] - From January to June 2025, domestic brands shipped 122 million units, a decrease of 1.3%, accounting for 86.6% of total shipments, with 226 new models launched, an increase of 11.3%, representing 95.0% of new launches [4] Group 4: Smartphone Segment - In June 2025, smart smartphone shipments totaled 20.557 million units, down 13.8%, representing 91.0% of total shipments, with 10 new models launched, a decline of 52.4%, accounting for 27.8% of new launches [7] - From January to June 2025, smart smartphone shipments reached 130 million units, a decrease of 6.5%, making up 92.1% of total shipments, with 153 new models launched, down 4.4%, representing 64.3% of new launches [7]
中国信通院发布2025年6月国内手机市场运行分析报告：出货量2259.8万部 其中5G手机占比81.6%
智通财经网·2025-08-20 09:19