Guo Ji Jin Rong Bao·2025-08-20 09:45Core Insights - The 27th Asia Pet Expo held in Shanghai from August 20 to 24 showcased a variety of products and services covering the entire pet lifecycle, highlighting the explosive growth of the "pet economy" which is attracting significant attention from younger consumers [1] - Data from Meituan indicates that consumers born after 1995 account for over 30% of pet spending, while the number of users born after 2005 engaging in transactions has increased by 92% year-on-year, marking them as a new force in pet consumption [1][3] - The demand for diversified, intelligent, and one-stop pet services is surging, becoming a significant growth driver in retail services, with over 30,000 businesses providing pet services on the Meituan platform, reflecting a year-on-year growth of over 24% [1] Pet Insurance Demand - The emotional consumption driven by the pet economy is increasingly evident, with pet ownership becoming a lifestyle choice for many young people. Over 74% of users visiting online pet stores are under 35 years old, and the number of users born after 2005 engaging in transactions has surged by 92% [3] - The search volume for "pet insurance" has increased by over 270% this year, with discussions around insurance strategies and claims rising by over 120%, indicating a growing interest in pet insurance among consumers, particularly those born in the 1990s and 2000s [3] Online Consultation Trends - Online consultations before veterinary visits are becoming a new trend, with over 60% of pet owners having experience with online consultations. The search volume for "pet online consultation" has increased by over 116% since August [5] - The demand for pet medical services is evolving from basic disease treatment to include preventive care, health check-ups, and vaccinations, reflecting a shift in consumer expectations [5] AI and Online Services - Meituan plans to develop an AI pet assistant to aid users in daily pet care and medical inquiries, utilizing an "AI model + online doctor" approach to enhance decision-making and promote standardized diagnostics in the industry [6] - The platform aims to optimize standardized online services and introduce new product features such as AI diagnostics and professional rankings, enhancing the efficiency of information access for pet owners [6]