Auddia Announces New B2B Business Model with Strategic Shift to AI Driven Music Discovery

Core Viewpoint - Auddia Inc. is transitioning its business model from a direct-to-consumer (B2C) approach to a business-to-business (B2B) model, focusing on providing artists and labels with access to its AI-driven music discovery platform, Discovr Radio, which will offer guaranteed radio plays and promote new music to mainstream audiences [2][7][8] Business Model Shift - The company will no longer charge consumers for premium AI features; instead, it will monetize artists who wish to promote their music to AM/FM streaming audiences [3][7] - Auddia's new strategy aims to connect emerging artists with new fans through radio, which has traditionally favored already popular tracks [4][5] Discovr Radio Platform - The Discovr Radio platform will include an AI Placement Engine that optimizes music discovery by matching new songs with appropriate listeners and stations [6] - An Artist Portal will provide artists with performance analytics, including total plays and demographic data, enhancing their connection with fans [6][9] Market Potential - Auddia's internal research indicates a serviceable addressable market of over 100 million prospects for its services, positioning Discovr as a significant tool for artist promotion [8] - The company plans to release a minimum viable product (MVP) version of the Discovr Radio platform by the end of 2025 or early 2026, supported by a pilot program with participating labels [8] Future Integration - While faidr will be the first audio app integrated into the Discovr Radio platform, Auddia intends to expand this integration to other radio streaming apps in the future [9]