Qi Lu Wan Bao·2025-08-20 10:11Core Viewpoint - The article highlights the proactive efforts of Minsheng Bank's Jinan Zhangqiao Branch in promoting financial consumer rights and enhancing public financial literacy through a themed campaign titled "Minsheng Consumer Protection in Action" [1][2] Group 1: Campaign Overview - The campaign was organized to align with the requirements for protecting financial consumer rights and to improve the public's awareness of financial risks [1] - The bank's professional team engaged with various community groups, including neighborhoods, business districts, and schools, to provide tailored financial knowledge dissemination [1] Group 2: Educational Activities - Various methods were employed during the campaign, such as setting up consultation booths, distributing promotional materials, displaying banners, and showing educational videos to explain key points of the "Implementation Measures for the Protection of Financial Consumers' Rights" [1] - The campaign emphasized eight fundamental rights, including the right to know, the right to fair trading, the right to seek legal redress, and the right to privacy, ensuring that the public has a clear understanding of their legal rights [1] Group 3: Risk Awareness - Real-life cases of telecom fraud, illegal fundraising, and online financial risks were used to educate the public on avoiding high-yield traps and illegal financial activities, thereby enhancing risk prevention awareness [1] Group 4: Interactive Engagement - To increase engagement, the campaign included a quiz segment where participants could win practical gifts by answering financial knowledge questions, which created a lively atmosphere [2] - A participant expressed appreciation for the interactive format, noting its effectiveness in helping individuals recognize suspicious investments [2] Group 5: Future Commitment - Minsheng Bank's Jinan Zhangqiao Branch plans to integrate financial consumer rights protection into its daily operations and continue promoting financial knowledge and risk awareness as a long-term initiative [2]