避暑需求撬动县域游“清凉”出圈

Core Insights - The article highlights the rising trend of summer tourism in China, particularly in cooler regions, as a response to extreme heat experienced in many areas [1][4] - Various localities, such as Weining County in Guizhou and Jilin's Ji'an, are transforming into popular summer destinations, boosting local economies through tourism [1][2] Group 1: Tourism Trends - The demand for summer vacations has surged, with destinations like Urumqi, Kunming, and Ji'an gaining popularity among tourists seeking cooler climates [1] - Ji'an is leveraging its unique cultural and natural resources to attract visitors, including heritage sites and local events [2] Group 2: Economic Impact - The influx of tourists has led to significant economic benefits, with Ji'an's tourism department reporting a rise in visitor numbers and regional tourism revenue [3] - In Weining, local events and activities have drawn thousands of visitors, enhancing the area's cultural tourism appeal [1][3] Group 3: Infrastructure and Accessibility - The improvement of transportation networks, including highways and high-speed rail, is facilitating easier access to these emerging tourist destinations [2] - The G331 National Road, a key project under the national "14th Five-Year Plan," is set to enhance tourism connectivity in Jilin Province [1][2] Group 4: Visitor Experience - Tourists are enjoying diverse activities, from camping and barbecuing to cultural performances, contributing to a rich and engaging travel experience [1][3] - The natural environment, characterized by low temperatures and high forest coverage, is a significant draw for visitors seeking relaxation and outdoor activities [2][3]