Core Viewpoint - Weimob Group reported a significant improvement in its financial performance for the first half of 2025, achieving adjusted revenue growth and profitability for the first time since 2021, driven by enhanced revenue quality and AI-related income growth [1][2][3]. Financial Performance - Total revenue for Weimob Group in the first half of 2025 was RMB 775 million, with an adjusted year-on-year increase of 7.8% after accounting for the impact of reduced rebate ratios [1] - Adjusted EBITDA reached RMB 72 million, marking a substantial improvement of 140.7% year-on-year, achieving profitability for the first time since 2022 [1] - Adjusted net profit was RMB 17 million, a year-on-year improvement of 109.0%, also marking the first profitability since 2021 [1] - Gross profit totaled RMB 582 million, with an adjusted year-on-year growth of 36.1%, and gross margin increased from 66.4% to 75.1%, a rise of 8.7 percentage points [1] AI and Subscription Solutions - AI-related revenue reached approximately RMB 34 million, benefiting from breakthroughs in AI commercialization [2] - Subscription solutions revenue was RMB 438 million, with a quarter-on-quarter increase of 1.38%, indicating a stabilization and recovery phase [1][2] - The average monthly active merchants for WAI SaaS grew by 57% compared to the second half of 2024, showcasing strong adoption of AI products [2] Merchant Solutions and Marketing - Revenue from merchant solutions was RMB 338 million, with a year-on-year growth of 45.3% after adjusting for rebate ratio impacts, and gross margin increased from 74.5% to 91.3% [1][3] - The number of paid merchants for merchant solutions grew by 1.5% to 39,281, with an average spend per merchant increasing by 1.9% to RMB 219,523 [4] - Weimob's marketing efforts generated approximately RMB 8.623 billion in gross advertising revenue, reflecting a year-on-year growth of 3.4% [4] Market Position and Recognition - Weimob's influence in the market has strengthened, with a 48% share in China's top 100 fashion retail companies and a 50% share in the top 100 commercial real estate companies [3] - The company received multiple awards for its marketing services, including recognition from Tencent Advertising and partnerships with various influencers [4][5] - Weimob's ESG rating improved from BBB to A, indicating recognition in sustainable development by international capital markets [2]
微盟集团2025半年报：营收7.75亿元，AI商业化收入3400万元