CNBCยท2025-08-20 11:00Core Insights - Hertz has announced a partnership with Amazon Autos to sell pre-owned vehicles online, aiming to enhance its retail operations and profitability [1][3] - The initiative allows customers to browse thousands of used Hertz vehicles on Amazon, complete purchases online, and pick up vehicles at Hertz locations [2][5] - This partnership marks a significant expansion for both Hertz's car sales business and Amazon's automotive offerings, which previously focused solely on new vehicles [3][4] Company Strategy - Hertz's strategy includes increasing its digital retail presence and making its used vehicle inventory more accessible, aligning with its broader goal to boost retail operations [5] - The company is focusing on fleet management, revenue optimization, and cost efficiency as part of its "Back-to-Basics Roadmap" turnaround plan initiated after its bankruptcy during the Covid-19 pandemic [6] Market Performance - Hertz reported its strongest-ever quarter for retail vehicle sales in Q1 of this year, indicating positive momentum in its sales operations [6] - The Rent2Buy program, allowing customers to rent a used car before purchasing, has also gained traction and is set to expand to over 100 cities [7]