Core Insights - The article highlights the agricultural transformation in Shayang County, focusing on the development of high-value crops like high oleic acid rapeseed and premium rice, driven by technological innovation and brand building [1][2][3][4] Group 1: Oilseed Industry - Shayang County is a key area for oilseed production, with a rapeseed planting area of 2.3% of the national total and 12.0% of Hubei's total, ranking third in the province [2] - Hubei Jingpin Oil Co., Ltd. is leading the upgrade of the rapeseed industry through partnerships with universities, resulting in nearly 20 patents and a complete breeding system [2] - New rapeseed varieties developed this year have increased yield from 400 to 450 jin per mu, enhancing both production and oil quality [2] Group 2: Rice Industry - Hubei Nongfa Hongsen Rice Industry Co., Ltd. is a core player in the Jianghan rice market, utilizing an "order agriculture" model to ensure high-quality rice reaches consumers [3] - The company has developed 100,000 mu of premium fragrant rice planting bases, with 40,000 mu in the core Jianghan rice area, ensuring quality from the source [3] - The brand value of Hongsen Rice has ranked among the top three in Hubei for three consecutive years, with plans to sell 100,000 tons of rice this year, over half of which will be high-end products [3] Group 3: Agricultural Development - Shayang County is expanding its agricultural portfolio to include high oleic acid rapeseed, fragrant rice, and other specialty products, contributing to a total agricultural output value of 1.827 billion yuan and a processing output of 4.255 billion yuan in the first half of the year [4] - The county aims to enhance quality and efficiency in agriculture, leveraging its ecological advantages and focusing on technological innovation and brand development [4] - The ongoing agricultural advancements reflect the principle of "storing grain in the land and technology," showcasing the synergy between technology and branding in rural revitalization [4]
科技赋能品牌引领 湖北沙洋县特色农业奏响乡村振兴新强音
Zhong Guo Fa Zhan Wang·2025-08-20 11:11