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Amaze Promotes Danielle Pederson to Chief Marketing Officer
Globenewswireยท2025-08-20 12:30

Core Insights - Amaze Holdings, Inc. has promoted Danielle Pederson to Chief Marketing Officer to enhance its global marketing strategy and capitalize on the e-commerce industry's growth [1][2][3] Company Developments - The establishment of the CMO position is aimed at strengthening senior leadership and improving competitive positioning in the rapidly growing e-commerce sector [2] - Pederson's previous role as Senior Vice President of Marketing included overseeing the launch of a reimagined website that unifies the Amaze brand experience and developing a comprehensive creator acquisition strategy [2][3] - The new go-to-market strategy for Amaze Digital Fits is already yielding strong beta results, indicating effective execution of marketing initiatives [2] Leadership and Experience - Danielle Pederson brings over 15 years of marketing leadership experience, focusing on brand development, demand generation, and community engagement [3] - Her approach combines creative vision with data-driven execution to build scalable marketing systems that enhance creator success and expand Amaze's global presence [3] Company Overview - Amaze Software, Inc. operates as a creator-powered commerce platform, providing tools for product creation, advanced e-commerce solutions, and managed services [4] - The company aims to empower creators to sell products and cultivate audience connections, thereby generating sustainable income through authentic experiences [4]