Group 1: Core Insights - LV has launched a new lipstick line priced at 1200 yuan, significantly higher than competitors like Hermès and Chanel [7] - The opening of LV's first beauty boutique in Nanjing highlights the brand's focus on the Chinese market, with global online pre-sales starting on August 25 [1][7] - LVMH's beauty division is one of the few sectors showing growth, with the perfume and cosmetics department and Sephora being the only two segments with positive growth in 2024 [10] Group 2: Market Context - Nanjing Deji Plaza is becoming a new high-end retail leader, with projected sales of 24.5 billion yuan in 2024, surpassing Beijing SKP's 22 billion yuan [9] - The global luxury cosmetics and perfume market is valued at approximately $63.3 billion in 2023, expected to grow to $83 billion by 2029 [10] - Dior's beauty segment generated around 2.1 billion euros in 2021, indicating a strong market presence for luxury beauty products [10]
比爱马仕还贵！1200元一支口红，LV打破“天花板”
Di Yi Cai Jing·2025-08-20 12:19