Kroger Announces All-New Champion Chip Collection to Kick Off Football Season

Core Points - Kroger has launched a limited-time Champion Chip Collection to celebrate the start of the football season, featuring new potato chip flavors inspired by popular game day appetizers [1][3] - The collection includes three unique flavors: Pigs in a Blanket, Mozzarella Sticks, and Buffalo Wing, designed to enhance the game day snacking experience [8] - The Champion Chip Collection is available exclusively at Kroger Family of Stores while supplies last, emphasizing the limited availability of the product [4][6] Product Details - Pigs in a Blanket flavor combines the savory tastes of hot dog, buttery pastry, and mustard in a potato chip form [8] - Mozzarella Sticks flavor features a cheesy profile with notes of buttery breading and marinara [8] - Buffalo Wing flavor offers a spicy, rippled chip experience without the mess of traditional buffalo wings [8] Marketing Strategy - Kroger aims to enhance customer engagement during the football season by providing innovative snack options that cater to game day gatherings [3][4] - The marketing message emphasizes the convenience and enjoyment of the snacks for various game day scenarios, from home viewing to tailgating [3]