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FAT Brands Announces New Virtual Brand Offering with Great American Cookies
FAT BrandsFAT Brands(US:FAT) Globenewswireยท2025-08-20 13:00

Core Insights - Great American Cookies has partnered with Virtual Dining Concepts (VDC) to launch as a delivery-only brand, expanding its reach through over 400 Chuck E. Cheese locations nationwide by the end of August 2025 [1][2][5] - The partnership aims to leverage VDC's technology and Chuck E. Cheese's operational capabilities to increase the number of locations to nearly 900 by the end of 2025 [1][3] - Great American Cookies will offer a variety of cookie flavors and plans to introduce seasonal items, enhancing its product offerings in the virtual dining space [4][5] Company Overview - FAT Brands Inc. is the parent company of Great American Cookies and operates 18 restaurant brands, with over 2,300 units worldwide [6][7] - Great American Cookies was founded in 1977 and specializes in freshly baked cookies and cookie cakes, with a commitment to delivering quality desserts [8] - Virtual Dining Concepts focuses on creating virtual restaurant brands to enhance revenue for independent kitchens, utilizing a delivery-only model [9] Strategic Partnership Details - The collaboration with VDC allows Great American Cookies to tap into the growing virtual dining market, enhancing its revenue streams through third-party delivery platforms like Uber Eats, DoorDash, and Grubhub [5][9] - Future plans include expanding cookie availability in Fun Centers and exploring cross-brand menu collaborations with Chuck E. Cheese [3][5]