Core Insights - The shortage of experienced actors, particularly those aged 60 to 70, is becoming a significant issue in the short drama industry in Zhejiang, with some crews stating that finding a suitable elder actor is more challenging than securing investment [1][4][6] - The micro-short drama market in China is experiencing rapid growth, with projections indicating a market size of 505 billion yuan in 2024, surpassing the film box office for the first time [7] Group 1: Industry Trends - In the first half of this year, Zhejiang registered 251 key network micro-short dramas, with 52 approved, leading the nation in approval numbers [1] - The demand for elder actors is so high that some directors are humorously stating that finding a capable elder actor is more difficult than finding investment [1][4] - The average daily salary for actors portraying significant roles, such as "霸总父亲," ranges from 3,000 to 5,000 yuan, indicating a strong demand for experienced talent [4][6] Group 2: Market Dynamics - The State Administration of Radio and Television has encouraged the broadcast of high-quality micro-short dramas on television, reflecting the sector's growth and importance [6][7] - The average viewing duration and seven-day follow-up rates for high-quality micro-short dramas are 2 to 3 times higher than those of regular short dramas, indicating a shift towards more substantial content [6] - The micro-short drama market is projected to grow at a compound annual growth rate of 19.2%, reaching 634.3 billion yuan by 2025 and 856.5 billion yuan by 2027 [7]
急缺,“比找投资还难”!日薪最高5000元!特别需要这样的退休大爷大妈
Mei Ri Jing Ji Xin Wen·2025-08-20 13:12