Core Insights - Huazhu Group reported a strong financial performance for Q2 2025, with hotel revenue reaching 26.9 billion yuan, a year-on-year increase of 15% [1] - The group’s total revenue was 6.4 billion yuan, up 4.5% year-on-year, while adjusted net profit rose to 1.35 billion yuan, reflecting a 7.6% increase [1] - The company continues to expand its hotel network, with a total of 12,137 operating hotels, an 18% increase year-on-year [1] Financial Performance - Hotel revenue for Q2 2025 was 26.9 billion yuan, a 15% increase from the previous year [1] - Total revenue reached 6.4 billion yuan, marking a 4.5% year-on-year growth [1] - Adjusted net profit was 1.35 billion yuan, up 7.6% year-on-year, and adjusted EBITDA was 2.3 billion yuan, reflecting an 11.3% increase [1] Operational Metrics - The average daily rate (ADR) was 290 yuan, with an occupancy rate (OCC) of 81% and revenue per available room (RevPAR) of 235 yuan, all showing recovery compared to the previous quarter [3] - The number of new hotel openings in Q2 was 595, with a focus on economy and mid-range hotels, which accounted for 44% and 42% of new openings, respectively [3] - The total number of operating and upcoming hotels reached 12,016 and 2,925, respectively, covering 1,416 cities [3] Strategic Initiatives - Huazhu launched the new Hanting 4.0 version, aimed at providing affordable and comfortable accommodation while ensuring a stable profit model for investors [4] - The company’s mid-range brand, Orange Hotel, has surpassed 1,000 openings, achieving a 12-fold growth in 8 years, indicating a successful differentiation strategy in the competitive market [5] - The Intercity Hotel brand is expanding rapidly, with a 57.1% year-on-year increase in operating and upcoming hotels, and a RevPAR of 370 yuan [7] Membership and Customer Engagement - The membership program, Huazhu Club, reached 288 million members, a 17.5% increase year-on-year, with a significant rise in direct bookings [8] - The company introduced a price guarantee policy to enhance consumer trust and increase member retention [8] - Continuous optimization of the supply chain is being implemented to ensure better quality and lower costs for franchisees [8]
华住(01179)发布Q2财报：营业额同比增长15% 规模与盈利韧性增长