首发实录|vivo胡柏山：头显价格有望降至万元内

Core Viewpoint - Vivo is set to officially launch the Vivo Vision, marking the first mixed reality (MR) headset from a major domestic smartphone manufacturer, aimed to compete with Apple's Vision Pro [1] Group 1: Product Development and Strategy - Vivo Vision's key components are already available within the existing smartphone supply chain, eliminating the need for new supply chain development [1][7] - The anticipated price for Vivo Vision is expected to be around 10,000 RMB or lower, which is crucial for attracting a large user base [1][7][8] - The initial version of Vivo Vision, termed the "exploration version," will not be sold to consumers to ensure a satisfactory user experience before a wider release [1][10] Group 2: Market Insights and User Needs - The company recognizes the evolving needs of users in different scenarios, emphasizing the importance of portability and sufficient interactive information provided by smartphones [3] - Vivo aims to meet the demand for immersive experiences, particularly in entertainment and gaming, by offering a solution that overcomes the limitations of traditional large-screen TVs [4] - The MR technology is seen as a potential tool for future household robots, addressing challenges posed by an aging population and low birth rates in China [5][6] Group 3: Future Goals and Product Standards - Vivo's goal is to achieve an 80% satisfactory experience for consumers within 2-3 years, focusing on refining hardware and user experience [9][10] - The company plans to leverage its existing smartphone user base of 500 million to facilitate the adoption of MR technology [11] - Vivo aims to integrate MR technology into various applications, including entertainment, productivity, and content creation, enhancing user engagement [13][14]